Before traveling to Chicago, one of the accounts I began following was @HyattChicago. I soon followed a couple members of their social media team; @jenkedinger and @sarahmordis. With little expectation, I asked them to set me up with a room with a great view. When they said they'd do their best, I thought it was all talk. I began asking them for a few recommendations on things to do in the city. I was surprised when I got replies which were not canned responses. It's at this point I became a believer.
When I get to the hotel, I am blown away by the room I get. I am given a room on the 32nd floor with a view of the river. I don't know if my twitter connections had anything to do with this, but I'm assuming there weren't very many Priceline customers in my neighborhood of the hotel. Early in the evening, room service brings me a couple of beers, a bag of popcorn and a hand-written card from Jennifer. In only a few hours at the hotel, I felt like a VIP
I have a theory about why all this happened. I don't know the exact statistics, but I do know people with negative experiences tend to share their experiences with much more people than those with positive experience. If you're a business, the trick is to find those consumers who will shout about their positive experiences from the rooftop. If you're a consumer, the trick is to be one of those people who shout about their positive experiences from the rooftop.
I'd still be very pleased with Hyatt Regency Chicago if none of the above happened. Because it did happen, I've tweeted about it numerous times, and have made a blog post happen. I made sure I wrote great reviews on Yelp and TravelAdvisor. There's hundreds of hotels to choose from when traveling to Chicago, but they've now got a customer who will choose them.
151 East Wacker Drive
Chicago, Illinois, USA 60601
312 565 123